Working with ngenious gave me the opportunity to design across multiple layers of their brand and digital ecosystem. As a Design Specialist, I focused on aligning advanced technology with clear, human-centered design. My role spanned from strategic branding to hands-on UI/UX and marketing assets, ensuring that every touchpoint communicated clarity, innovation, and trust.

One of the central projects was the design of the ngenious website and its marketplace. The challenge was to create a platform that could present highly technical solutions—SASE, IoT, and AI-driven products—in a way that felt intuitive and accessible. I shaped the user journey to balance clarity and scalability, with a navigation and interface that guide users effortlessly while highlighting the company’s expertise. The result was a sleek and functional digital hub that not only showcases products but also positions ngenious as a leader in its field.

A key milestone was the rebranding of .connect, where my task was to integrate AI and IoT elements into the user experience while redefining the platform’s identity. This process went beyond visual adjustments—it involved rethinking the UX strategy to make intelligent edge orchestration feel seamless and user-friendly. Every design choice was informed by the mission to make complex technologies approachable, ensuring that the platform felt modern, refined, and aligned with ngenious’s vision.

I also led the creation of the complete visual identity, including the design of the ngenious logo, icon, and brand book. The aim was to establish a bold yet simple identity that embodied forward-thinking technology. The brand book became a foundation for consistent communication, covering everything from digital applications to social media expression. Complementing this, I designed whitepapers and marketing assets for campaigns, making sure the visual language was cohesive across channels and reinforced ngenious’s authority in the tech space.

Together, these projects represent a holistic design journey—building not just individual assets, but an integrated identity. From branding to UX strategy, my work for ngenious reflects how thoughtful design can translate advanced technologies into experiences that are intuitive, accessible, and inspiring for businesses and end users alike.